Design AI Academy

Learn how top design teams actually use AI.

Straight from the people who run them. One guest practitioner and one brief every month. Ship six and earn the d.AI certificate.

Why d.AI

Ignore the noise. Keep up anyway.

You don't need to track every model, tool and hot take to stay current. You need the one workflow that's changing how good teams design. We find it, a guest who runs it shows you how, and you make it yours in a month.

d.AI in 90 seconds.

Intro video Video coming in October
01 · Who & where

From junior designers to CDOs.

Who

Designers at every level.

Juniors who graduated just before AI reached the curriculum and need a portfolio that proves they can use it. Seniors who want a system instead of a pile of tricks. Leads who need to set the standard for their team.

ProductUXBrandResearchDesign leadCDO
Where

A private digital community.

The monthly brief with its resources and challenges, a thread to post work and get it reviewed, and a library of guides for when you get stuck. Every past brief stays in the archive, so you can pick up any of them.

02 · What you'll make

How the best design teams use AI.

Every month covers one workflow that leading design teams already run, shared by someone who runs it. Stack them up and you stop waiting on handoffs: you research, build and ship, and speak the language of product, engineering and business.

Plenty of briefs need no code at all. Where one uses an AI coding tool, you learn what you need inside d.AI.

Research01
You make

A synthesis pipeline for a real dataset, with every insight traceable to a quote.

Synthesis in hours, not weeks. Teams feed interview transcripts, support tickets and survey answers to a model, then cluster themes with the source quotes attached. Researchers spend their time judging insights instead of tagging sticky notes.

Prototyping02
You make

A live prototype of one flow, deployed to a link anyone can open.

From frame to working prototype. Designers skip the clickable mockup and build prototypes in code with AI coding tools. Real data, real states, real latency. Usability tests run on the thing itself, the same week.

Design systems03
You make

An agent that audits a design system and reports what's out of sync.

Systems that maintain themselves. Agents audit components for drift, draft documentation, check contrast and keep tokens in sync between Figma and code. The system team reviews changes instead of writing them.

AI product UX04
You make

An AI feature with its failure states designed and a small eval set to prove it works.

Designing for a model, not a script. When the product itself runs on AI, designers work with uncertainty: confidence, errors, handoff to a human, and when the model should stay quiet. Prompts and evals become part of the spec.

Content05
You make

A voice guide a model can follow, and a checker that flags copy that breaks it.

Copy and localisation at scale. Content designers write the voice rules once, then generate, check and localise microcopy against them. Every string gets reviewed. Nobody writes forty button labels by hand.

Design ops06
You make

An automation that removes one recurring chore from your own week.

Automating the work around the work. Handoff specs, critique notes, release notes, request triage. Design ops teams hand the repeatable parts to agents so designers spend the week designing.

Exploration07
You make

A moodboard system that turns one brief into directions you can defend.

Art directing a hundred directions. Brand and visual designers use image and video models to explore widely early, then art direct the strongest routes. The skill moves from making each option to choosing well.

Strategy08
You make

A small product with a real signup flow, ready to put in front of users.

From designer to builder. Designers who can build test demand themselves. A landing page, a checkout, a database, a first user. The gap between an idea and evidence shrinks to a weekend.

+ whatever the best teams start doing next.
The topics follow the guests, and the guests follow the field.

03 · The rhythm

One month. One guest. One brief.

Each month a practitioner from a top design team shares how their team uses AI. We turn it into one brief, with resources and challenges, for the whole community. Just one a month, so there's time to go deep. It's all async: no live calls, no fixed times, you work when it suits you.

The month1 guest · 1 brief · 10 credits · async
Week 1Guest + brief
01

The guest

A practitioner from a top design team shares how their team really uses AI: the tools, the prompts, what broke, what stuck.

Weeks 2 and 3Build
02

The brief

A brief is a real design challenge you make and submit. Each month's brief is built on the guest's workflow, with resources and smaller challenges that build up to it. You have the month to make it, with the community to get you unstuck.

Week 4Ship
03

Ship it

Post what you made before the month ends. Review what others made. Every accepted submission earns 10 credits toward your certificate.

All monthThe guest is in the community, so you can ask questions and get their guidance.

Upcoming guests

One a month
John Moriarty
OctoberJohn MoriartyProduct design director · Fin (formerly Intercom)
NovemberTo be announced
DecemberTo be announced

Guests from teams you respect. Designers doing great work with AI share exactly how they do it, so you can try it yourself.

In the community all month. Each guest stays for their month, so you can ask questions and get their guidance.

Program by d.MBA. About 100 designers have been making with us in AI Makers Club since early 2026.

04 · The certificate

60 credits. One certificate.

The d.AI certificate proves you made the work, not that you watched it. Collect 60 credits and it's yours.

1 submission10credits
Certificate at60credits
Example path · two months off, still certified
Month 1+10
Month 2+10
Month 4+10
Month 5+10
Month 7+10
Month 8+10
60 / 60 credits
d.AI Certificate · Design AI Academy
Your name

has successfully completed the requirements of the d.AI program in applied AI for design.

Verifiedd.AI · 60 / 60 credits
05 · Join

Start with this month's brief.

d.AI is a continuous program, so you can join in any month. Pick up the current brief, and your credits start with your first submission.

Membership
£80/ month
  • A new brief every month from a top design team
  • Resources and challenges built on their workflow
  • The community, guides and full archive
  • Credits toward the d.AI certificate
Launching in October 2026
06 · Questions

FAQ.

Is this a course?

No. AI moves too fast for a fixed course that's out of date by the time you finish it. d.AI is a continuous program and a community you keep using. Every month brings a new workflow from a team that runs it, and you learn it by making something with it.

I'm new to AI, or I've never written code. Is that a problem?

No. You learn what you need inside each brief. Plenty of briefs need no code at all, and where one uses an AI coding tool, the resources walk you through it.

Do I need to keep up with every AI launch?

No, that's our job. We follow the models, the tools and the threads, then bring you the one workflow worth your time, already proven by a team that uses it. Mute the rest and get back to designing.

When can I start?

Any month. There's no start date and no cohort to wait for. Join, pick up the current brief, and your credits count from your first submission. Past briefs stay in the archive if you want to catch up.

I'm a junior designer looking for work. Is this for me?

Yes. Teams are hiring designers who already work with AI, and most design degrees haven't caught up yet. d.AI gives you six real projects for your portfolio and a dated certificate that shows you made them.

Who are the guests?

Practitioners from design teams known for their work with AI: heads of design, design leads, design systems and research leads. They share how their team actually works, we turn that into the month's brief and resources, and they stay in the community for the month to answer questions.

How do credits work?

Every accepted submission earns 10 credits. Reach 60 and you get the d.AI certificate. That's six shipped briefs, at whatever pace suits you.

Can I get certified again?

Yes. The field moves quickly, so each certificate is dated. Keep shipping and you can earn a new one every six months, showing you're current, not just certified once.

What if I miss a month?

Nothing breaks. The next brief arrives on schedule, your credits stay where they are, and you pick up whenever you're ready.

What tools will we use?

Whatever the guest's team uses, which usually means an AI coding tool like Claude Code or Codex, plus the design and research tools you already know. Entry tiers are usually enough and aren't included in the price.

Are there live calls?

No. Everything is async. The brief, the resources and the community are there whenever you are, so it fits around a full time job and any time zone.

How much time does it take?

As much as you want to give it. There's one brief a month, and most fit into a few focused evenings.

Is my work mine?

Yes, entirely. Everything you make is yours to keep and put in your portfolio.

Who runs d.AI?

Alen Faljic and Tom Prior, the founder and program director of d.MBA, the business school for designers. We've spent years teaching designers new skills by making them do the thing. d.AI is that method, pointed at AI.